HBO is back...
- Nicole Banar
- May 15
- 1 min read
Warner Bros. Discovery is renaming Max to HBO Max after customer confusion and lost engagement. Why? Because brand equity matters.
HBO meant something — curated, premium, trusted. Stripping the name didn’t just dilute the product; it cut ties with decades of credibility. The message was clear: people connect to what they know and trust.
Same goes for your career.
Your personal brand is the reputation you build over time — how people describe you, what they count on you for, and why they keep coming back. When it’s strong, it speaks for you. When it’s unclear, opportunities pass by.
So ask yourself:
What are you known for?
Is your brand telling the story you want it to?
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